Why Most Facebook Marketing Doesn’t Work
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here’s what we have learned doesn’t work, and more importantly, what does work.
First, deep campaigns don’t work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don’t like deep campaigns.
Article source: http://feedproxy.google.com/~r/readwriteweb/~3/Y-c38LfUaY0/why_most_facebook_marketing_doesnt_work.php
Joel Gibby lives near Portland Oregon and writes about a wide range of technology topics including social media, educational technology, web development, security and networking.
